Exploring the Essence of Chinese Calligraphy for Brands
6 min read. Calligraphy has long been associated with Asian intellect and aesthetics, as it carries an ethereal feel that is both graceful and expressive. In China, calligraphy is a…
Category: Social
How Millennials And Gen Z Are Leading The Guochao Movement
6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…
The Red Packet Dilemma
3 min read. As Lunar New Year approaches, China prepares for the world’s biggest mass migration again. During the 40-day period of the 2019 spring festival, China’s Ministry of Transport…
China Chic: Distilling Contemporary Chinese Identity for Global Brands
8 min read. Whenever the annual Spring Festival rolls around, Chinese social media are flooded with brands and their interpretations of celebratory Chinese aesthetics. For years, marketers for global brands…
5 Quirky Christmas Facts
3 min read. As Christmas comes around this year, let’s take a look at five quirky Christmas facts that you might not be aware about. 1) In China, apples are…
Chinese Internet Slangs of 2020: A Glimpse into China’s Changing Society
6 min read. The Chinese internet is an interesting world to navigate. It is often like a grapevine reserved for insiders who can crack secret codes that open the doors…
What To Expect for 2020’s National Day Golden Week
4 min read. The National Day Golden Week—which translates to 十一黄金周 (shí yī huáng jīn zhōu) in Chinese—commences on the first of October. As the name suggests, this day also…
Top 5 Mid-Autumn Festival Gift Ideas
4 min read. What is the Mid-Autumn Festival? Ever wondered why the Mid-Autumn Festival (MAF) or zhongqiujie (中秋节) is such a massive event in China and many other Asian countries?…