your digital guide to doing business in China
8 min read. Whenever the annual Spring Festival rolls around, Chinese social media are flooded with brands and their interpretations of celebratory Chinese aesthetics. For years, marketers for global brands…
3 min read. As Christmas comes around this year, let’s take a look at five quirky Christmas facts that you might not be aware about. 1) In China, apples are…
6 min read. The Chinese internet is an interesting world to navigate. It is often like a grapevine reserved for insiders who can crack secret codes that open the doors…
4 min read. The National Day Golden Week—which translates to 十一黄金周 (shí yī huáng jīn zhōu) in Chinese—commences on the first of October. As the name suggests, this day also…
4 min read. What is the Mid-Autumn Festival? Ever wondered why the Mid-Autumn Festival (MAF) or zhongqiujie (中秋节) is such a massive event in China and many other Asian countries?…
4 min read. If you have been following Weibo, you would have realized that these topics are currently trending over the past few weeks — #operationcleanplates (#光盘行动), #saynotofoodwaste (#对舌尖上的浪费说不) and…
5 min read. Back in 1978, Deng Xiaoping, one of the paramount leaders of the People’s Republic of China, traveled on the Shinkansen (Japan’s bullet train) during his visit to…
4 min read. After completing your work at the office, you let your boss vet through it. He comes back saying, “this is not too bad”. You walk away happily,…