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Category: Social

Posted on March 25, 2021March 25, 2021BusinessSocial

Exploring the Essence of Chinese Calligraphy for Brands

6 min read. Calligraphy has long been associated with Asian intellect and aesthetics, as it carries an ethereal feel that is both graceful and expressive. In China, calligraphy is a…

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Posted on March 11, 2021March 11, 2021BusinessSocial

How Millennials And Gen Z Are Leading The Guochao Movement

6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…

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Posted on January 26, 2021January 26, 2021Free ArticleSocial

The Red Packet Dilemma

3 min read. As Lunar New Year approaches, China prepares for the world’s biggest mass migration again. During the 40-day period of the 2019 spring festival, China’s Ministry of Transport…

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Posted on January 18, 2021January 19, 2021BusinessFree ArticleSocial

China Chic: Distilling Contemporary Chinese Identity for Global Brands

8 min read. Whenever the annual Spring Festival rolls around, Chinese social media are flooded with brands and their interpretations of celebratory Chinese aesthetics. For years, marketers for global brands…

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Posted on December 22, 2020December 22, 2020Free ArticleSocial

5 Quirky Christmas Facts

3 min read. As Christmas comes around this year, let’s take a look at five quirky Christmas facts that you might not be aware about. 1) In China, apples are…

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Posted on December 3, 2020December 3, 2020Digital EconomyFree ArticleSocial

Chinese Internet Slangs of 2020: A Glimpse into China’s Changing Society

6 min read. The Chinese internet is an interesting world to navigate. It is often like a grapevine reserved for insiders who can crack secret codes that open the doors…

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Posted on October 2, 2020October 2, 2020BusinessFree ArticleSocial

What To Expect for 2020’s National Day Golden Week

4 min read. The National Day Golden Week—which translates to 十一黄金周  (shí yī huáng jīn zhōu) in Chinese—commences on the first of October. As the name suggests, this day also…

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Posted on September 24, 2020September 24, 2020Free ArticleSocial

Top 5 Mid-Autumn Festival Gift Ideas

4 min read. What is the Mid-Autumn Festival? Ever wondered why the Mid-Autumn Festival (MAF) or zhongqiujie (中秋节) is such a massive event in China and many other Asian countries?…

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