Exploring the Essence of Chinese Calligraphy for Brands
6 min read. Calligraphy has long been associated with Asian intellect and aesthetics, as it carries an ethereal feel that is both graceful and expressive. In China, calligraphy is a…
your digital guide to doing business in China
6 min read. Calligraphy has long been associated with Asian intellect and aesthetics, as it carries an ethereal feel that is both graceful and expressive. In China, calligraphy is a…
6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…
3 min read. As Lunar New Year approaches, China prepares for the world’s biggest mass migration again. During the 40-day period of the 2019 spring festival, China’s Ministry of Transport…
8 min read. Whenever the annual Spring Festival rolls around, Chinese social media are flooded with brands and their interpretations of celebratory Chinese aesthetics. For years, marketers for global brands…
3 min read. As Christmas comes around this year, let’s take a look at five quirky Christmas facts that you might not be aware about. 1) In China, apples are…
6 min read. The Chinese internet is an interesting world to navigate. It is often like a grapevine reserved for insiders who can crack secret codes that open the doors…
4 min read. The National Day Golden Week—which translates to 十一黄金周 (shí yī huáng jīn zhōu) in Chinese—commences on the first of October. As the name suggests, this day also…
4 min read. What is the Mid-Autumn Festival? Ever wondered why the Mid-Autumn Festival (MAF) or zhongqiujie (中秋节) is such a massive event in China and many other Asian countries?…