China’s Gen Z: Identity Explorers, Seekers of the Truth
6 min read. In 2020, the oldest of the Generation Z, or Gen Z, who are defined as young people born from 1995 through 2010, hit what must be the…
Category: Social
Mothers in business: Remarkable at work, admirable at home
5 min read. Ever wondered how mothers in business handle the demands of society and their work? Women have long been taking up multiple roles in society, as carers, as…
Exploring the Essence of Chinese Calligraphy for Brands
6 min read. Calligraphy has long been associated with Asian intellect and aesthetics, as it carries an ethereal feel that is both graceful and expressive. In China, calligraphy is a…
How Millennials And Gen Z Are Leading The Guochao Movement
6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…
The Red Packet Dilemma
3 min read. As Lunar New Year approaches, China prepares for the world’s biggest mass migration again. During the 40-day period of the 2019 spring festival, China’s Ministry of Transport…
China Chic: Distilling Contemporary Chinese Identity for Global Brands
8 min read. Whenever the annual Spring Festival rolls around, Chinese social media are flooded with brands and their interpretations of celebratory Chinese aesthetics. For years, marketers for global brands…
5 Quirky Christmas Facts
3 min read. As Christmas comes around this year, let’s take a look at five quirky Christmas facts that you might not be aware about. 1) In China, apples are…
Chinese Internet Slangs of 2020: A Glimpse into China’s Changing Society
6 min read. The Chinese internet is an interesting world to navigate. It is often like a grapevine reserved for insiders who can crack secret codes that open the doors…