The Success of Live Commerce in China: Will it be a Hit in the West?
4 min read. Live commerce, also known as the combination of live video streaming and ecommerce to sell actual products, truly began in China in 2016 with the launch of…
your digital guide to doing business in China
4 min read. Live commerce, also known as the combination of live video streaming and ecommerce to sell actual products, truly began in China in 2016 with the launch of…
5 min read. As the world comes to a standstill and the global economy plunges into the worst recession since World War II, the magnitude of disruption to millions of…
2 min read. Wondering what to speak about when you meet a business leader from China? It is always good to arm yourself with a few good hot topics regarding…
4 min read. Dong Mingzhu sold US$100 million worth of Gree products in three hours. Weiya sold almost US$400 million worth of products during “11.11 Global Shopping Festival” — she……
3 min read. It is of no surprise that all eyes are on China as it is the country that went head-first into lockdown mode and also the earliest to…
2 min read. NAMES: 1. Dong Mingzhu Dong Mingzhu, Chairperson of Gree Electric Appliances, clocked about US$45 million in sales in her debut livestreaming session on Kuaishou. Gree reported an…
5 min read. It is estimated that more than 520 million people watch user-generated livestreams in China in 2020 – a massive 69 percent increase from 2016’s figures, and these…