The Success of Live Commerce in China: Will it be a Hit in the West?
4 min read. Live commerce, also known as the combination of live video streaming and ecommerce to sell actual products, truly began in China in 2016 with the launch of…
Tag: Livestreaming
Kuaishou vs Bigo Live
5 min read. As the world comes to a standstill and the global economy plunges into the worst recession since World War II, the magnitude of disruption to millions of…
The Mini Guide to Effective Small Talk
2 min read. Wondering what to speak about when you meet a business leader from China? It is always good to arm yourself with a few good hot topics regarding…
The Dollars and Cents of Livestreaming Commerce
4 min read. Dong Mingzhu sold US$100 million worth of Gree products in three hours. Weiya sold almost US$400 million worth of products during “11.11 Global Shopping Festival” — she……
Post COVID-19 China: Latest Shifts With The Chinese Embracing The Present
3 min read. It is of no surprise that all eyes are on China as it is the country that went head-first into lockdown mode and also the earliest to…
Updates: 10 – 16 May
2 min read. NAMES: 1. Dong Mingzhu Dong Mingzhu, Chairperson of Gree Electric Appliances, clocked about US$45 million in sales in her debut livestreaming session on Kuaishou. Gree reported an…
Livestreaming In China: Top 5 Apps You Need To Know
5 min read. It is estimated that more than 520 million people watch user-generated livestreams in China in 2020 – a massive 69 percent increase from 2016’s figures, and these…