How Millennials And Gen Z Are Leading The Guochao Movement
6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…
your digital guide to doing business in China
6 min read. Guochao has become a crucial buzzword in China ever since the successful debut of domestic sportswear brand, Li-Ning, at New York Fashion Week in 2018. Comprising “guo…